rgpflow

Reach · Grow · Profit

Marketing tools that keep your campaigns flowing.

rgpflow is a free toolbox for people running their first campaigns — build tracking links, make sense of your ad numbers, and see how your page will look on Google. No account. Nothing to install.

Every tool on this page works right now, in your browser. Your data never leaves it.

Not sure where to start? Take the free Growth Checkup 8 quick questions → your #1 fix and first 3 steps. About a minute. Start →

What do you need right now? Pick your problem — we'll point you at the right tools.

Free tool

Ad metrics calculator

Paste the numbers from your Meta or Google Ads dashboard and get every metric that matters, with a plain-English reading of each one.

CTR—Click-through rate
CPC—Cost per click
CPM—Cost per 1,000 views
Conv. rate—Clicks that convert
CPA—Cost per conversion
ROAS—Revenue per 1 spent

Free tool

Break-even calculator

A 3.6× ROAS sounds great — but is it profit once making and shipping the product is paid for? Enter what one sale really earns you, and see the number your ads must beat.

Profit per sale—After all costs
Margin—Profit share of the price
Break-even ROAS—Your ads must beat this

Free tool

Google result preview

Write your page title and description, and see them the way a searcher will — before Google cuts them off mid-sentence.

Google shows roughly 60 characters of a title and 160 of a description. The counters turn amber near the limit and red past it.

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rgpflow https://rgpflow.com › tools

Free tool

Engagement rate calculator

Engagement rate is the share of your followers who like or comment on a typical post — the number brands look at first. Enter your usual figures to see yours.

Engagement rate—Likes + comments ÷ followers
Interactions—Likes + comments per post

Benchmarks are approximate, based on 2025–26 industry reports, and shift over time — use them as a compass, not gospel.

Free tool

What should I charge?

A rough, honest starting point for what a brand might pay you for a piece of sponsored content — based on your reach and how engaged your audience is.

Suggested range—Per piece of content, in USD
Per 1,000—Rate per 1,000 followers

Free tool

Ad budget planner

Work backwards from the sales you want to a rough monthly ad budget, so you know what you'd need to spend before you start.

Advanced assumptions
Budget—Monthly ad spend needed
Visitors—Clicks needed per month
Cost per sale—Ad spend per sale